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Projects
Sandridge Foods - Website & Van Wrap
The Brief
Two separate projects. Sandridge requested a vehicle wrap for their Grandma's brand of Potato Salad. Also redesigned their website.
The Solution
An upscale and inviting approach to both designs. The design consideration uses bright and inviting imagery both of Medina, where Sandridge resides, as well as fresh ingredients.
*All work done while employed at Newhall Klein.
Projects
Arbor Financial Credit Union
The Brief
Rebranding of Educational Community Credit Union to Arbor Financial Credit Union.
The Solution
The challenge with this brand was to help people get beyond the thought that you have to be in the educational industry to be a part of ECCU. By rebranding to Arbor Financial Credit Union they were able to move past the Education & rebrand accordingly.
Created - Logo, Debit & Credit Cards, video, and templates for print mailer pieces.
*All work done while an employee at Newhall Klein.
For a friend's wedding I designed their invitations. They wanted something with earth colors & inviting. Took photography and created a vintage style to add to the overall design.
Projects
Brand Guidelines, Logo, Website
The Brief
After 20 years of planning, the DNR has approved a 5 loop, 20+ mile mountain biking trail system in the Waterloo Recreation Area.
The Solution
Working as a freelancer with a design team, created a logo & brand guidelines to support and raise funding for the Waterloo Trail System.
Projects
Monthly Promotional Collateral
The Brief
FireKeepers Casino Hotel requested monthly promotional collateral that would be used to communicate new, events, and promotions to their employees and customers. This creative needed to maintain the brand's overall message of Fun, Friendly, Vibrant, and Upscale and was delivered across various mediums (print, web, video, and social media).
The Solution
A combination vibrant color options consistent with the brand's style guide with a mixture of "fun" typography and eye-catching imagery.
• Team Member Information Cards
• Monthly Promotional Rack Cards
• Standup Display
• Casino Floor Display
• External Marquee Video
• Casino Floor Promotional Video
• Social Header Graphics
• Flash Ads
*All Projects completed for FireKeepers Casino Hotel have been done while employed by FireKeepers Casino Hotel.
Projects
VIP Slot Tournaments
The Brief
Monthly Promotions directed at Higher Tier VIP Players. Events were themed and unique invitations (digital and print) were sent to the tiered casino patrons.
The Solution
Keeping FireKeepers core principles of Fun, Friendly, Vibrant, and Upscale in mind, designed invitations that were visually appealing, consistent in messaging, and great companion pieces to the desired atmosphere.
Collateral Inclusions
• Slot Topper and Slot Belly Graphics
• Winner Boards
• Print Invitations
• Digital Reminders
*All Projects completed for FireKeepers Casino Hotel have been done while employed by FireKeepers Casino Hotel.
Tasked with creating the look & feel for multiple VIP Special Event Slot Tournaments. Created Invitations, Slot Glass, Winners Boards, and additional event specific collateral (Drink Tickets, Drawing Tickets, Videos).
Projects
FireKeepers Freezer Truck
The Brief
The FireKeepers Culinary Team requested branding for their mobile freezer truck. They wanted a design that conveyed the look and feel of "freshness" while remaining congruent with the brand's overall message of Fun, Friendly, Vibrant, and Upscale.
The Solution
The design was made to be complimentary to the FireKeepers Brand, but unique enough so that the Culinary Team could feel proud to show up to events with this being the first thing people see. Showcasing fresh products that could be in the truck as well as a warm wooden backdrop gave a design that stood strong on its own while still complimenting what people expect when they hear the name FireKeepers.
*All Projects completed for FireKeepers Casino Hotel have been done while employed by FireKeepers Casino Hotel.
Provided support for FireKeepers Casino Hotel Restaurants. This project involved creating a unique look for the newly purchased Freezer Truck that fit within the FireKeepers Casino Hotel brand with a Fun, Friendly, Vibrant, and Upscale appearence.
Projects
Startup Weekend Kalamazoo
The Brief
Design promotional Collateral for StartupZoo to help promote Startup Weekend, an even where in 54 hours (3 days) groups compete to bring a startup idea to market.
The Solution
Using strong colors and unique visuals, was able to promote an event that was both fun & exciting with a turn out of 40+ people.